Your Passion. Our Coatings.

FEATURED: PETER MAIER - ART REVEAL

The “Impossibly Real” artist began his career as an Automotive Designer for the General Motors Corporation. Since leaving GM in 1980, he has established himself in the fine arts community, creating surreal paintings that have been on display in galleries throughout the world. His layering paint process uses the Cromax® product line to create a 3-dimensional effect that cannot be achieved through traditional paint mediums.

His latest piece, Nevermore, will be unveiled in Axalta's booth with co-creator Andrew “Pooch” Cappuccio.

Thursday, November 1, 2018
2:00 PM
Location: Central Hall  #22391

MIDDLECOTT SKETCHBATTLE EXPERIMENT:
AUTOMOTIVE DESIGN DUEL

Head-to-head sketchbattles showcase the talent of automotive designers, students, and artists in an electrifying atmosphere fueled by Detroit-inspired music and emceed by Jamie Little, NASCAR® pit reporter for Fox. Five (5) Design Duels occur in Axalta’s booth #22391 leading up to the Middlecott Sketchbattle Experience at 8:00 PM on Wednesday, October 31, 2018 at The Industrial, 2330 Industrial Rd, Las Vegas, NV 89102.

Tuesday, October 30, 2018
10:00 AM
12:30 PM
3:00 PM
Location: Central Hall #22391

Wednesday, October 31, 2018
9:30 AM
11:30 AM
Location: Central Hall #22391

KRISTIAN BAENA 

From Zac Brown Customs, this multi-talented artist will be in the Axalta booth to create custom panel artwork live. Make sure to swing by the booth to watch this incredible custom painter work throughout the afternoon.

Wednesday, October 30, 2018
1:00 PM
Location: Central Hall #22391

PAUL QUINN AND DEWAYNE CONNOT

Longtime SEMA Show fan favorites, DeWayne and Paul, return to entertain with live pinstriping demonstrations at various times during the show. Visit us to be wowed by the artistry these pin stripe masters display.

Thursday, November 1, 2018
9:30 AM
3:30 PM
Location: Central Hall #22391

Friday, November 2, 2018
9:30 AM
1:00 PM
Location: Central Hall #22391

MEET THE BUILDER - DALE BOESCH

This year’s National Street Rod Association’s Builder of the Year award winner will be in the booth to discuss the incredible "The Elrod" 1936 Ford Roadster featuring Axalta's brilliant coatings.

Thursday, November 1, 2018
11:00 AM
Location: Central Hall #22391

MEET THE BUILDER - BIG OAK GARAGE

Will Posey and representatives from this respected shop will sit down to talk about current projects for Big Oak Garage as well as their 1942 Chevrolet Truck that is featured in this year’s Axalta booth.

Friday, November 2, 2018
11:00 AM
Location: Central Hall #22391